If the need is for custom designed home furnishings, Norwalk – The Furniture Idea is the solution. Shoppers at our stores choose from hundreds of comfortable, fashion-right upholstery collections and more than 1,000 fabrics and leathers. Then, we invite them to personalize their selection through countless customization options, all with the assistance of our well-trained Design Consultants. Plus, we offer a complete collection of home accessories for every room of the home. Our extensive custom-order program, our low-inventory investment and our ability to provide consumers with a unique and personalized experience are just a few of the features that make Norwalk – The Furniture Idea an exciting and unique franchising opportunity.
A Full Service Furniture and Design Store
Norwalk is different from the competition because not only does each store offer custom upholstered furniture, made to order, and delivered quickly, but each location also offers a wide range of accessories as well as full service interior design services. Michelle Spencer, a Norwalk franchise owner of ten years explained, “We can decorate an entire house! We offer clients rugs, window treatments, accessories and more! We load our vehicles full of accessories and go to the clients’ houses. For example, today I spent 5 hours of my time at a client’s house and I sold $10,000 in accessories. I even picked out the paint colors for the client’s kids’ bedrooms. We go beyond the call of duty when it comes to our design services. Clients are so appreciative of our time and expertise and that keeps them coming back.”
At Norwalk, customers come into a showroom and although they will sometimes simply order a piece of furniture, often they will allow a Norwalk Design Consultant to go out to their home and design an entire home plan. This service is free for customers and they don’t have to buy everything at once. They then have a design plan and can buy components from Norwalk in the future if they don’t want to buy everything all at once. Norwalk Design Consultants draw floor plans of clients’ homes, pick out fabrics, colors, and accessories that all work together for that particular client.
"The Norwalk team really devotes a lot of time to being sure that you get started off right and they've been with us every step of the way. I would tell anybody thinking about getting into the business to really research other companies and compare. When you do, you'll see that Norwalk really has the style, the look and the quality, and they really do what they say they are going to do." ~ Brenda Wolfe, Owner: Norwalk – The Furniture Idea, Dulles, VA
 The Competitive Advantages of Owning a Norwalk Franchise
Buying a Norwalk franchise offers you the opportunity to own a completely unique franchise concept with numerous advantages over the competition. What gives Norwalk its unique competitive advantage?
- The expertise of Norwalk Design Consultants – They’re what keeps customers coming back because they will actually draw up a design plan for the client’s home, including helping them to choose paint colors and accessories.
- The concept - Customers can come into a store, customize their furniture, and then get it quickly!
- Curiosity – Norwalk showrooms are beautiful from the outside and it draws customers right in.
- Word of mouth – The concept’s best advertising! Clients are so excited and pleased with the service and products they receive from Norwalk that they tell everyone.
In Business For Yourself, Not By Yourself
When you join the Norwalk – The Furniture Idea franchise family, you buy into more than just a brand name. You gain access to the support and insight that's helped our franchise network continually grow and thrive. It's a comprehensive support program that includes help at every stage of franchise ownership. Our team will help you with:
- Financing Assistance
- Site Selection and Real Estate Negotiations
- Initial and Ongoing Training
- Complete Advertising and Marketing Support
- Extensive Operational Support
- Merchandising Programs and Design Assistance
With input from the entire system, including franchisees, we continue to upgrade and improve as times and trends change. We believe that providing this level of retail support is critical to the success of our franchise.
"Even though Norwalk is a big corporation, you never feel like you're alone because they are with you from the beginning – from site selection all the way to merchandising and procedures." ~ Tom McCready, Co-owner: Norwalk – The Furniture Idea, Mansfield, OH
If Norwalk - The Furniture Idea sounds like an opportunity worth investigating further, here's the place to start. |
